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The Landing Page

James Osmar

London, Ontario

One of the secrets of success when marketing and prospecting in real estate or any other product or service begins with a great ad, one that appeals to the target audience on a personal level. It must contain elements of value and their desire Will increase if it's emotionally engaging. Be sure to tell them what it is and how to get.

When targeting buyers on Google we have discovered that there is an increased likelihood of success by creating a three step opt in page, this is designed to desensitize the website visitor by asking them for no one personal information at the start such as the areas that they are looking. We begin by letting them choose their price area in style I'm home that they are seeking.

After they have made a decision to respond to what it is that you have to offer by clicking on a Google Pay Per Click ad, they're going to be redirected to a webpage of your choice. This choice will make or break your success, by sending them to the right page you have your prospect react favorably to what you are offering on your webpage if it is laid out in a very obvious way for them to be able to grasp and understand and then of course to be able to easily obtain or acquire what it is that they are interested in.

This is work page 1 of your landing Page takes on a primary role. By giving the website visitor exactly what they want because it matches what you offered in your advertisement you have increased the likelihood that they're going to move on the second page of your three-step opt in. It is equally important that you only offer or only send you're targeted prospects to a webpage that only has what you offering them in your add. Offer more and you risk them becoming a surfer or researcher and leaving your website to gather more information from other sources.

After over 10 years I'm studying to response of website visitors and The way that they're willing to give you their contact information with you our studies I've scientifically proven that you will get up to 10 times more Active engagement from the website visitor by not including all of your personal branding, photos of yourself, our personal accolades.

 

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